All articles in the "SEO and visibility" category. 6 articles.
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These are two files invisible to visitors that tell Google what is on your site and where it may look. We explain what they are for and why it is worth having them.
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You changed a page address or deleted something, and now customers hit "page does not exist". It costs traffic and rankings. We explain 404 errors and 301 redirects in plain words.
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"Why do I need a site if I have a Google profile?" It is a common question. We explain how these two tools differ and why they work best together.
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Moving a site to a new server brings two fears: that the site will stop working and that it will drop in Google. Both can be eliminated. Here is what a safe migration looks like.
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You do not have to be an SEO specialist to check the basics. Here is a list of things that decide whether Google even understands and shows your site.
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A site in several languages opens new markets, but hides technical pitfalls that can harm your Google rankings. We suggest what to watch out for.
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